NPD / Start Ups

Getting it right first time.

Starting a new business or launching a new product is an exciting time. It can also be stressful and intimidating. When investing your time and money in a new idea you need to make sure you get all elements of the launch right first time.

What is your USP? Do you have a mission statement? Where should you position yourself and your product in the marketplace? Is your pricing structure right? Can your distribution network meet demand? How healthy is your cashflow? Who is your target audience? How will you communicate with them?

These are just some of the questions you will need to answer before going to market. It’s a lot to deal with especially if you’re on your own or part of just a small team. This is where we can help.

At Marketing Profile Wirral we have hands on experience launching successful new businesses and new products. In fact, Rachel Price our MD invented a brand new garden trolley in 2002 which she designed, had manufactured in China and sold through major retailers and home shopping channels in the UK, France and USA. Rachel also appeared on Dragon's Den and was offered investment from the dragons themselves.

With our experience we can help you design an effective business strategy to ensure that your business and products have the best chance of success. We'll look at where you should position yourself in the marketplace and help you identify your target audience and how you can engage them in the most cost effective way. We'll work with you to build a strong brand identity and apply it to powerful marketing collateral to promote both yourself and your product. Our PR team can help raise awareness of your launch among the press and important trade associations and consumer groups. All this within a manageable budget.

To discuss how we can help you with a new launch contact us today.