Customer Lifetime Value
Retaining existing customers and maximising the growth potential of the relationship is simply good business sense. But how do you do it?
At Marketing Profile Wirral we can work with you to develop ongoing communication plans to both up sell (sell higher value products) and cross sell (sell different products) to your existing customers. We can help you identify additional products and services that will appeal to your different customer groups and present them in a way that is both appealing and beneficial. Together we can grow low value customers into high value ones who are loyal to your business and feel that they are and will benefit from deepening their ties with you.
By identifying the life time value of your customers you can also calculate how much money it is worth spending on them to win and retain their business.